{"id":56815,"date":"2025-08-05T16:00:00","date_gmt":"2025-08-05T07:00:00","guid":{"rendered":"https:\/\/cake.jp\/mag\/?p=56815"},"modified":"2025-08-05T15:33:57","modified_gmt":"2025-08-05T06:33:57","slug":"56815","status":"publish","type":"post","link":"https:\/\/cake.jp\/mag\/business\/56815\/","title":{"rendered":"\u3010\u65b0\u6a5f\u80fd\u30ea\u30ea\u30fc\u30b9\u3011\u5e97\u8217\u7ba1\u7406\u753b\u9762\u306b\u300c\u4e0a\u4f4d\u8868\u793a\u5e83\u544a\u30ec\u30dd\u30fc\u30c8\u300d\u6a5f\u80fd\u3092\u8ffd\u52a0\u3057\u307e\u3057\u305f"},"content":{"rendered":"\n<p>\u5e83\u544a\u306e\u52b9\u679c\u3092\u6570\u5024\u3067\u628a\u63e1\u3067\u304d\u308b\u30ec\u30dd\u30fc\u30c8\u6a5f\u80fd\u3067\u3001\u3088\u308a\u6226\u7565\u7684\u306a\u51fa\u7a3f\u3092\uff01<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p>Cake.jp\u3067\u306f\u3053\u306e\u305f\u3073\u3001<strong>\u5e97\u8217\u7ba1\u7406\u753b\u9762\u3067\u4e0a\u4f4d\u8868\u793a\u5e83\u544a\u306e\u52b9\u679c\u3092\u78ba\u8a8d\u3067\u304d\u308b\u300c\u5e83\u544a\u30ec\u30dd\u30fc\u30c8\u300d\u6a5f\u80fd<\/strong>\u3092\u30ea\u30ea\u30fc\u30b9\u3057\u307e\u3057\u305f\u3002<br>\u3053\u308c\u306b\u3088\u308a\u3001\u51fa\u7a3f\u4e2d\u306e\u5e83\u544a\u306b\u5bfe\u3057\u3066\u300c\u3069\u308c\u3060\u3051\u898b\u3089\u308c\u3066\u3044\u308b\u304b\u300d\u300c\u3069\u308c\u3060\u3051\u30af\u30ea\u30c3\u30af\u3055\u308c\u3066\u3044\u308b\u304b\u300d\u300c\u5b9f\u969b\u306b\u8cfc\u5165\u3055\u308c\u305f\u304b\u300d\u304c<strong>\u3072\u3068\u76ee\u3067\u628a\u63e1\u3067\u304d\u308b<\/strong>\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-container-direction\">\n<p class=\"ez-toc-title\">\u76ee\u6b21<\/p>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/cake.jp\/mag\/business\/56815\/#%E2%97%86%E5%BA%83%E5%91%8A%E3%83%AC%E3%83%9D%E3%83%BC%E3%83%88%E3%81%A7%E7%A2%BA%E8%AA%8D%E3%81%A7%E3%81%8D%E3%82%8B%E5%86%85%E5%AE%B9\" title=\"\u25c6\u5e83\u544a\u30ec\u30dd\u30fc\u30c8\u3067\u78ba\u8a8d\u3067\u304d\u308b\u5185\u5bb9\">\u25c6\u5e83\u544a\u30ec\u30dd\u30fc\u30c8\u3067\u78ba\u8a8d\u3067\u304d\u308b\u5185\u5bb9<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/cake.jp\/mag\/business\/56815\/#%E2%96%A0_%E7%94%BB%E9%9D%A2%E4%B8%8A%E9%83%A8%E3%81%AE%E3%82%B5%E3%83%9E%E3%83%AA%E3%83%BC%E8%A1%A8%E7%A4%BA\" title=\"\u25a0 \u753b\u9762\u4e0a\u90e8\u306e\u30b5\u30de\u30ea\u30fc\u8868\u793a\">\u25a0 \u753b\u9762\u4e0a\u90e8\u306e\u30b5\u30de\u30ea\u30fc\u8868\u793a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/cake.jp\/mag\/business\/56815\/#%E2%96%A0_%E5%BA%83%E5%91%8A%E3%81%94%E3%81%A8%E3%81%AE%E8%A9%B3%E7%B4%B0%E4%B8%80%E8%A6%A7%E8%A1%A8%E7%A4%BA\" title=\"\u25a0 \u5e83\u544a\u3054\u3068\u306e\u8a73\u7d30\u4e00\u89a7\u8868\u793a\">\u25a0 \u5e83\u544a\u3054\u3068\u306e\u8a73\u7d30\u4e00\u89a7\u8868\u793a<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/cake.jp\/mag\/business\/56815\/#%E2%96%BC_%E5%AE%9F%E9%9A%9B%E3%81%AE%E7%94%BB%E9%9D%A2%E3%82%A4%E3%83%A1%E3%83%BC%E3%82%B8%E3%81%AF%E3%81%93%E3%81%A1%E3%82%89%EF%BC%81\" title=\"\u25bc \u5b9f\u969b\u306e\u753b\u9762\u30a4\u30e1\u30fc\u30b8\u306f\u3053\u3061\u3089\uff01\">\u25bc \u5b9f\u969b\u306e\u753b\u9762\u30a4\u30e1\u30fc\u30b8\u306f\u3053\u3061\u3089\uff01<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/cake.jp\/mag\/business\/56815\/#%E2%97%86%E5%8A%B9%E6%9E%9C%E3%82%92%E8%A6%8B%E3%81%AA%E3%81%8C%E3%82%89%E3%80%81%E5%BA%83%E5%91%8A%E3%82%92%E2%80%9C%E6%94%BB%E3%82%81%E2%80%9D%E3%81%AB%E5%A4%89%E3%81%88%E3%82%8B\" title=\"\u25c6\u52b9\u679c\u3092\u898b\u306a\u304c\u3089\u3001\u5e83\u544a\u3092\u201c\u653b\u3081\u201d\u306b\u5909\u3048\u308b\">\u25c6\u52b9\u679c\u3092\u898b\u306a\u304c\u3089\u3001\u5e83\u544a\u3092\u201c\u653b\u3081\u201d\u306b\u5909\u3048\u308b<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"%E2%97%86%E5%BA%83%E5%91%8A%E3%83%AC%E3%83%9D%E3%83%BC%E3%83%88%E3%81%A7%E7%A2%BA%E8%AA%8D%E3%81%A7%E3%81%8D%E3%82%8B%E5%86%85%E5%AE%B9\"><\/span>\u25c6\u5e83\u544a\u30ec\u30dd\u30fc\u30c8\u3067\u78ba\u8a8d\u3067\u304d\u308b\u5185\u5bb9<span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n\n<p>\u7ba1\u7406\u753b\u9762\u4e0a\u3067\u306f\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u6570\u5024\u304c\u81ea\u52d5\u7684\u306b\u96c6\u8a08\u3055\u308c\u3001\u5e83\u544a\u904b\u7528\u306e\u632f\u308a\u8fd4\u308a\u3084\u6539\u5584\u306b\u5f79\u7acb\u3066\u3066\u3044\u305f\u3060\u3051\u307e\u3059\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h4><span class=\"ez-toc-section\" id=\"%E2%96%A0_%E7%94%BB%E9%9D%A2%E4%B8%8A%E9%83%A8%E3%81%AE%E3%82%B5%E3%83%9E%E3%83%AA%E3%83%BC%E8%A1%A8%E7%A4%BA\"><\/span><strong>\u25a0 \u753b\u9762\u4e0a\u90e8\u306e\u30b5\u30de\u30ea\u30fc\u8868\u793a<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ul><li><strong>\u5e83\u544a\u6b8b\u9ad8<\/strong><strong><br><\/strong> \u3000\u6b8b\u3063\u3066\u3044\u308b\u5e83\u544a\u8cbb\u304c\u8868\u793a\u3055\u308c\u307e\u3059\u3002<br><\/li><li><strong>\u6d88\u5316\u4e88\u5b9a\u65e5<\/strong><strong><br><\/strong> \u3000\u73fe\u5728\u306e\u6d88\u5316\u30da\u30fc\u30b9\u304b\u3089\u81ea\u52d5\u3067\u8a08\u7b97\u3055\u308c\u3001<strong>\u6b8b\u9ad8\u304c0\u5186\u306b\u306a\u308b\u4e88\u60f3\u65e5<\/strong>\u3092\u8868\u793a\u3057\u307e\u3059\u3002<br><\/li><li><strong>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\uff08CV\uff09<\/strong><strong><br><\/strong> \u3000\u5e83\u544a\u7d4c\u7531\u3067\u8cfc\u5165\u3055\u308c\u305f\u4ef6\u6570\u3067\u3059\u3002<br><\/li><li><strong>CVR\uff08\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\uff09<\/strong><strong><br><\/strong> \u3000\u5e83\u544a\u304c\u30af\u30ea\u30c3\u30af\u3055\u308c\u305f\u4e2d\u3067\u3001\u8cfc\u5165\u306b\u3064\u306a\u304c\u3063\u305f\u5272\u5408\u3067\u3059\u3002<br>\u3000\u4f8b\uff1a\u30af\u30ea\u30c3\u30af\u657037\uff0f\u8cfc\u51651\u4ef6 \u2192 CVR 2.7%<br><\/li><li><strong>CPA\uff08\u7372\u5f97\u5358\u4fa1\uff09<\/strong><strong><br><\/strong> \u30001\u4ef6\u306e\u8cfc\u5165\u3092\u5f97\u308b\u305f\u3081\u306b\u304b\u304b\u3063\u305f\u5e83\u544a\u8cbb\u3002\u52b9\u679c\u6e2c\u5b9a\u306e\u6307\u6a19\u3068\u3057\u3066\u91cd\u8981\u3067\u3059\u3002<br><\/li><li><strong>\u8868\u793a\u56de\u6570\uff08imp\uff09<\/strong><strong><br><\/strong> \u3000\u5e83\u544a\u304c\u8868\u793a\u3055\u308c\u305f\u56de\u6570\u3002\u5e83\u544a\u306e\u9732\u51fa\u72b6\u6cc1\u3092\u793a\u3057\u307e\u3059\u3002<br><\/li><li><strong>\u30af\u30ea\u30c3\u30af\u6570\uff08click\uff09<\/strong><strong><br><\/strong> \u3000\u5e83\u544a\u304c\u30af\u30ea\u30c3\u30af\u3055\u308c\u305f\u56de\u6570\u3002<br><\/li><li><strong>CTR\uff08\u30af\u30ea\u30c3\u30af\u7387\uff09<\/strong><strong><br><\/strong> \u3000\u5e83\u544a\u304c\u8868\u793a\u3055\u308c\u305f\u4e2d\u3067\u3069\u308c\u3060\u3051\u30af\u30ea\u30c3\u30af\u3055\u308c\u305f\u304b\u306e\u5272\u5408\u3002\u95a2\u5fc3\u5ea6\u306e\u76ee\u5b89\u306b\u306a\u308a\u307e\u3059\u3002<br><\/li><\/ul>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h4><span class=\"ez-toc-section\" id=\"%E2%96%A0_%E5%BA%83%E5%91%8A%E3%81%94%E3%81%A8%E3%81%AE%E8%A9%B3%E7%B4%B0%E4%B8%80%E8%A6%A7%E8%A1%A8%E7%A4%BA\"><\/span><strong>\u25a0 \u5e83\u544a\u3054\u3068\u306e\u8a73\u7d30\u4e00\u89a7\u8868\u793a<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>\u51fa\u7a3f\u4e2d\u306e\u5404\u5e83\u544a\u306b\u3064\u3044\u3066\u3001\u4ee5\u4e0b\u306e\u60c5\u5831\u304c\u78ba\u8a8d\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>\u9805\u76ee\u540d<\/strong><\/td><td><strong>\u5185\u5bb9<\/strong><\/td><\/tr><tr><td>imp<\/td><td>\u5e83\u544a\u306e\u8868\u793a\u56de\u6570<\/td><\/tr><tr><td>\u30af\u30ea\u30c3\u30af\u6570<\/td><td>\u5b9f\u969b\u306b\u30af\u30ea\u30c3\u30af\u3055\u308c\u305f\u6570<\/td><\/tr><tr><td>CTR<\/td><td>\u30af\u30ea\u30c3\u30af\u7387\uff08\u30af\u30ea\u30c3\u30af\u6570\u00f7\u8868\u793a\u56de\u6570\uff09<\/td><\/tr><tr><td>CV\uff08\u8cfc\u5165\uff09<\/td><td>\u8cfc\u5165\u306b\u81f3\u3063\u305f\u56de\u6570<\/td><\/tr><tr><td>CVR<\/td><td>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387<\/td><\/tr><tr><td>CPA<\/td><td>1\u4ef6\u3042\u305f\u308a\u306e\u7372\u5f97\u5358\u4fa1<\/td><\/tr><tr><td>\u516c\u958b\u72b6\u614b<\/td><td>\u5e83\u544a\u306e\u51fa\u7a3f\u72b6\u6cc1\u306e\u78ba\u8a8d\u304c\u53ef\u80fd<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"%E2%96%BC_%E5%AE%9F%E9%9A%9B%E3%81%AE%E7%94%BB%E9%9D%A2%E3%82%A4%E3%83%A1%E3%83%BC%E3%82%B8%E3%81%AF%E3%81%93%E3%81%A1%E3%82%89%EF%BC%81\"><\/span><strong>\u25bc \u5b9f\u969b\u306e\u753b\u9762\u30a4\u30e1\u30fc\u30b8\u306f\u3053\u3061\u3089\uff01<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"532\" src=\"https:\/\/cake.jp\/mag\/wp-content\/uploads\/2025\/08\/image-4-1024x532.png\" alt=\"\" class=\"wp-image-57240\" srcset=\"https:\/\/cake.jp\/mag\/wp-content\/uploads\/2025\/08\/image-4-1024x532.png 1024w, https:\/\/cake.jp\/mag\/wp-content\/uploads\/2025\/08\/image-4-600x311.png 600w, https:\/\/cake.jp\/mag\/wp-content\/uploads\/2025\/08\/image-4-400x208.png 400w, https:\/\/cake.jp\/mag\/wp-content\/uploads\/2025\/08\/image-4-768x399.png 768w, https:\/\/cake.jp\/mag\/wp-content\/uploads\/2025\/08\/image-4-1536x797.png 1536w, https:\/\/cake.jp\/mag\/wp-content\/uploads\/2025\/08\/image-4.png 1620w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/ loading=\"lazy\"><\/figure>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h1><span class=\"ez-toc-section\" id=\"%E2%97%86%E5%8A%B9%E6%9E%9C%E3%82%92%E8%A6%8B%E3%81%AA%E3%81%8C%E3%82%89%E3%80%81%E5%BA%83%E5%91%8A%E3%82%92%E2%80%9C%E6%94%BB%E3%82%81%E2%80%9D%E3%81%AB%E5%A4%89%E3%81%88%E3%82%8B\"><\/span>\u25c6\u52b9\u679c\u3092\u898b\u306a\u304c\u3089\u3001\u5e83\u544a\u3092\u201c\u653b\u3081\u201d\u306b\u5909\u3048\u308b<span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n\n<p>\u3053\u306e\u5e83\u544a\u30ec\u30dd\u30fc\u30c8\u6a5f\u80fd\u3092\u4f7f\u3048\u3070\u3001<strong>\u300c\u3069\u306e\u5546\u54c1\u304c\u52b9\u679c\u7684\u306b\u58f2\u308c\u3066\u3044\u308b\u304b\u300d\u300c\u3069\u306e\u304f\u3089\u3044\u3067\u58f2\u308c\u3066\u3044\u308b\u304b\u300d<\/strong>\u3092\u898b\u3048\u308b\u5316\u3057\u3001\u3088\u308a\u7684\u78ba\u306a\u51fa\u7a3f\u5224\u65ad\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u305f\u3068\u3048\u3070\u2026<\/p>\n\n\n\n<ul><li><strong>CVR\u304c\u9ad8\u3044\uff1d\u5e83\u544a\u52b9\u7387\u304c\u826f\u3044\u306e\u3067\u51fa\u7a3f\u7d99\u7d9a\uff01<\/strong><strong><br><\/strong><\/li><li><strong>CTR\u304c\u4f4e\u3044\uff1d\u753b\u50cf\u3084\u30bf\u30a4\u30c8\u30eb\u3092\u898b\u76f4\u3059\u3079\u304d\u304b\u3082<\/strong><strong><br><\/strong><\/li><li><strong>CPA\u304c\u9ad8\u3044\uff1d\u4ed6\u5546\u54c1\u3068\u6bd4\u8f03\u3057\u3066\u30b3\u30b9\u30d1\u3092\u518d\u691c\u8a0e<\/strong><strong><br><\/strong><\/li><\/ul>\n\n\n\n<p>\u3068\u3044\u3063\u305f\u3088\u3046\u306b\u3001\u5e83\u544a\u3092\u300c\u611f\u899a\u300d\u3067\u306f\u306a\u304f\u300c\u30c7\u30fc\u30bf\u300d\u3067\u904b\u7528\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<hr 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